Tuesday, April 27, 2010

Dress with Conscience: Eco-Friendly Fashion by Collen

In case you didn’t realize, Earth Day 2010 is today! All kinds of people – engineers, scientists, everyday consumers and fashionistas alike have had a concern for the environment on their minds. So we hear all kinds of things about renewable energy, recycling, energy efficiency, and hybrids, but what are some other Eco-friendly decisions that we can make? Look no further than your wardrobe.

“Fashion is all about looking good. But in these Eco-conscious times, consumers are also looking to feel good about the clothing they wear.” – Mission Savvy and GG2G Partner with Farm Sanctuary

What does it mean to be Eco-friendly? We usually think about turning off all the lights when we go to bed at night and only eating locally-grown produce. But what about what you wear? What do you need to know to dress Eco-consciously?

Farm Sanctuary, the nation’s leading animal-welfare protection agency, is partnering with many fashion retailers and designers to work towards sustainable, animal-free fashion. Companies like GG2G and Mission Savvy have already signed up, and their styles have really heated up thanks to this partnership. The companies are pledging not only to change to safer chemicals for their manufacturing, but also donating a cut of their profits to animal protection organization. The Mission Savvy Voice collection has pledged to donate directly to Farm Sanctuary’s advocacy work for animals. GG2G will also be using recycled materials for their new line of handbags. Looking at the styles, I’m convinced: this is a movement to be a part of.

So what should you keep in mind for your eco-friendly fashion? Look for companies that pledge to use recycled or partially-recycled materials, donate a cut of their profits to animal or environmental advocacy organizations, or pledge to use non-toxic materials. Also, don’t be afraid to buy vintage. Reuse clothing: stuff still looks great if it’s been warn a couple of times. Your vintage shoes, scarves, shirts, etc. will feel like new.

Author : Collen

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